strands for trans

Trans people were being refused service at barbershops across the country. So we created a movement that would turn these places into safe spaces.

Using the colors of the trans flag, we transformed the iconic barber pole into an inclusive symbol shop owners can put in their windows to show all are welcome. Then, we went global with the world’s first online registry of trans-friendly hair spaces on Google Maps.

🏆 2023 Fast Company’s World Changing Ideas Winner

🏆 2018 Bronze Clio - Fashion & Beauty

🏆 2018 Webby - People's Voice Award

visit strandsfortrans.com

Role: Concept / Copywriter

CD: Sam Mazur, JP Gomez

AD: Simin Lim, Brian Cho, Jeein Lee

Agency: Terri & Sandy